Last updated: March 13, 2026
Welcome to Saúde com Equilíbrio.
Your access and use of this site, https://saudecomequilibrio.com.br, mean you trust us when sharing information. We take this trust very seriously.
This Privacy Policy explains, clearly and transparently, what data we collect, how we use it, who we share it with, and what your rights are, in compliance with the General Data Protection Regulation (GDPR – Regulation (EU) 2016/679) and the Brazilian General Data Protection Law (LGPD – Law nº 13.709/2018).
1. Who We Are
Saúde com Equilíbrio is an informational content blog created by Marcos Fonseca, focusing on natural health, wellness, longevity, and quality of life.
Responsible for data processing (DPO):
2. Data We Collect
a) Data you voluntarily provide
- Full name
- Email (newsletter, forms, or free materials)
- Messages sent via contact form
- WhatsApp (optional, in specific campaigns)
b) Automatically collected data
- IP address
- Browser and device type
- Operating system
- Pages visited and browsing time
- Approximate location (country/state/city)
- Cookies and session identifiers
Tools used:
| Tool | Purpose | Data Type |
|---|---|---|
| Google Analytics 4 | Traffic and behavior analysis | Anonymized IP, cookies |
| Google Search Console | Search performance | Search queries (anonymous) |
| Mailchimp/RD Station | Newsletter sending | Name, email |
| Complianz | LGPD/GDPR cookie management | Consent preferences |
3. Purpose of Data Use
We use your data strictly for:
- ✅ Sending content, newsletters, and updates (with your consent)
- ✅ Providing free materials (e-books, guides, protocols)
- ✅ Improving browsing experience and site usability
- ✅ Analyzing access metrics and performance (aggregated/anonymous data)
- ✅ Displaying relevant ads (Google AdSense/Mediavine – with consent)
- ✅ Affiliates: tracking conversions (Amazon, Hotmart, etc.)
- ✅ Ensuring security, preventing fraud and abuse
- ✅ Complying with legal and regulatory obligations
What we do NOT do:
- ❌ Sell or rent your data
- ❌ Send spam or unsolicited communications
- ❌ Make automated decisions that affect your rights
- ❌ Collect sensitive health data without explicit consent
4. Legal Basis for Processing (LGPD/GDPR)
Personal data is processed based on the following legal grounds:
| Legal Basis | Application |
|---|---|
| Consent | Newsletter, marketing cookies, material delivery |
| Legitimate Interest | Statistical analysis, security, site improvement |
| Contract Performance | Purchases of digital products (if applicable) |
| Legal Obligation | Tax data retention, court orders |
5. Cookies and Consent Management
We use cookies and similar technologies to improve your experience. We classify them as:
Types of Cookies
| Category | Description | Mandatory? |
|---|---|---|
| Functional (Essential) | Navigation, security, access to restricted areas | Yes – cannot be disabled |
| Analytical (Statistical) | Google Analytics, usage metrics | No – requires consent |
| Marketing (Advertising) | Google AdSense, remarketing, affiliates | No – requires consent |
| Preferences | Language, display settings | No – optional |
Consent Management
We use the Complianz tool to:
- Display a cookie banner on first access
- Allow acceptance or refusal of cookies by category
- Block scripts before consent (strict mode)
- Record and prove consent for auditing
- Allow preferences to be changed at any time
6. Data Sharing
We do NOT sell, rent, or trade personal data.
Your data may be shared only in the following situations:
- Service providers: Hosting (Hostinger/Cloudways), email marketing (Mailchimp), analysis (Google)
- Affiliate platforms: Amazon Associates, Hotmart, Eduzz (tracking data only, not personal)
- Legal obligation: In response to a court order or request from a competent authority
- Rights protection: To investigate fraud, terms violations, or security threats
All partners are committed to data protection laws and have their own privacy policies.
7. International Data Transfer
Some of our service providers (Google, Mailchimp) have servers outside your country, mainly in the US and Europe.
When international transfer occurs, we ensure:
- Adequacy to the data protection standards of the destination country
- EU Standard Contractual Clauses
- Explicit consent for non-essential transfers
8. Data Retention Period
Personal data is stored only as long as necessary to fulfill the purposes described:
| Data Type | Retention Time | Justification |
|---|---|---|
| Email (newsletter) | Until deletion request | Continuous consent |
| Analytical cookies | 14 months (Google Analytics) | GA4 default setting |
| Server logs | 30 days | Security and prevention |
| Fiscal data (if purchase made) | 5 years | Legal obligation (Civil Code) |
9. Your Rights as a Data Subject (GDPR/LGPD)
You have the following rights guaranteed by law:
- Confirmation: Know if we process your data
- Access: Receive a copy of the data we hold
- Rectification: Correct incomplete or inaccurate data
- Erasure (Right to be Forgotten): Request deletion of your data
- Restriction: Suspend data processing
- Portability: Receive data in a readable format for another service
- Objection: Object to processing based on legitimate interests
- Withdrawal of consent: Revoke authorization at any time
- Information: Know who we share your data with
- Explanation: Understand automated decisions (when applicable)
How to Exercise Your Rights
Send your request to:
📧 Email: contato@marcosvfonseca.com
📧 Privacy email: privacidade@saudecomequilibrio.com.br
⏱️ Response time: Up to 15 business days (as per LGPD/GDPR)
📋 Required information: Full name, registered email, clear description of the right you wish to exercise
If your request is not fulfilled, you can complain to the National Data Protection Authority (ANPD): www.gov.br/anpd
10. Information Security
We adopt strict technical and organizational measures to protect your data:
- ✅ Secure connection (HTTPS/SSL throughout the site)
- ✅ Hosting with security certification
- ✅ Regular updates of WordPress, plugins, and themes
- ✅ Daily automatic backups
- ✅ Restricted access control (strong passwords, 2FA where possible)
- ✅ Firewall and attack protection (Wordfence/Cloudflare)
- ✅ Encryption of sensitive data at rest
Limitation: No system is 100% secure. In the event of a data breach that may pose a risk to data subjects, we will notify the ANPD and affected individuals as required by law.
11. Links to Third-Party Sites
Our site contains links to external platforms, including:
- Affiliate programs (Amazon, Hotmart, Eduzz)
- Recommended tools and resources
- Scientific and academic references
- Social networks (Instagram, YouTube, etc.)
Important notice: We are not responsible for the privacy practices, security, or content of these external sites. We recommend that you read the privacy policies of each platform you visit.
12. Specific Policy for Health Niche (YMYL)
Saúde com Equilíbrio deals with sensitive health and wellness topics (YMYL – Your Money or Your Life category).
Health Data
- We do NOT collect sensitive health data (medical history, diagnoses, etc.) without explicit and specific consent
- Assessment forms and quizzes are informational and do not constitute a diagnosis
- Response data from forms is anonymized when used for statistics
Minors
- Our content is directed at adults (18+)
- If we identify inadvertent collection of data from minors, we will delete it immediately
- Guardians may request deletion of minors’ data
13. Changes to This Policy
This Privacy Policy may be updated periodically to reflect:
- Changes in our data practices
- New legal or regulatory requirements
- Changes in site structure or services offered
Communication of changes:
- The latest version will always be available on this page
- Significant changes will be communicated by email (if subscribed)
- We will highlight changes at the top of the page for 30 days
Version history:
- v2.0 – 02/05/2026 – Complete GDPR/LGPD update, YMYL section added
- v1.0 – 01/23/2026 – Initial version
14. Contact
If you have questions, requests, complaints, or wish to exercise your rights as a data subject:
📧 Contact email: contato@marcosvfonseca.com
📧 Privacy email: privacidade@saudecomequilibrio.com.br
🌐 Website: https://saudecomequilibrio.com.br
📮 Supervisory authority: ANPD – www.gov.br/anpd
By continuing to browse this site, you declare that you have read, understood, and agree to this Privacy Policy.